No matter how good your website is, if no-one know it’s there, it’s a complete waste of time. So it’s important you have a strategy in place to spread the word. Naturally you’ll be doing all the standard cross-referencing: including it on your business cards, packaging etc, but if you really want to reach out to new people you’ll eventually have to think about online marketing.
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Last time I looked ahead to a world where global players like Amazon overstep their role in the market, and a forced to take a back-seat.
Today I'm looking at what will fill this vacuum, and how you can get position yourself now to be able to take your fair share when it happens. In essence this boils down to two key concepts: ‘own your data’ and ‘structure your data’. Read more... |
There’s an interesting little argument going on between Amazon and the publisher Macmillan, which led to Amazon pulling all Macmillan title from their site for a while. Whilst I won’t repeat the detail of this particular case I think there are some important lessons for us all about the power of the global players on the Internet. Read more... |
Sometimes the next big thing is too good to be true. Finally it’s beginning to dawn on the big players in the cloud computing market that their business models are holed below the waterline. Read more... |
Last time I looked at a simple approval system for a blog comment – basically adding a checkbox that only the admin can see.
Today I’ll look at a more complex scenario, more suitable for a Press Release. In this scenario we want the Press Release to be approved by three people: one checking grammar, another the technical content, and, once approved on those aspects, a final approval by the CEO. Read more... |
Here’s a quick trick that will make life easy when you want to keep control over what is be added to your site. I’m going to skip over the basic Content Management approval controls, which are documented elsewhere, and look at the form-based techniques that give you even more flexibility over your approval processes. Read more... |
If you've just discovered clearString you may be wondering why everyone is so excited. To get you up to speed here are some links to pages that explain how clearString is not simply a 'me-too' content management system, but a whole new approach to building websites and online apps. Read more... |
What's the point of ecommerce?
Before you think I’ve lost the plot completely, perhaps I’d better clarify the question. If you have an ecommerce site, what should you measure to judge its success? And if you have a web designer or SEO specialist to hand, what do they think is most important?
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One of the simplest, yet often misunderstood metrics in website analytics is the 'Bounce Rate'
The Bounce Rate is the percentage of visits to your site that consisted of just one pagehit. The visitor arrived at a page, and that was it. No further clicks.
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One of the hardest aspects of designing a site is making sure it meets the needs of your audience. And regardless of how much research you do beforehand, there will always be surprises when the site goes live. People are strange. They act in unpredictable (and sometimes, dare one say, 'stupid' ways!). So you really need to know what they are thinking when they visit your site.
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